Website & E-Commerce Build
The Bunny Bach needed a calm, clean, and functional website for Bunny Bach bookings, grooming & care, and to showcase their rabbit-care knowledge, products, and educational content.
I built their website on Rocketspark, including the full shop, but as the business grew and nationwide delivery became possible, we transitioned the store to Shopify to support more advanced shipping rules and e-commerce capability.
The goal:
A seamless ecosystem where customers can buy tasty treats, sustenance, and entertaining products, purchase easily, and receive correct shipping rates, no matter their location or item type.
Full website build on Rocketspark
Designed and built the Bunny Bach main website
Created pages for education, care guides, product information, and brand story
Set up blog, resources, imagery, and user-friendly navigation
Added the original shop within the site
Set up complex shipping logic
Bunny Bach’s shipping wasn’t simple and different products needed different shipping prices depending on:
Item type (hay, treats, accessories)
Delivery region inside NZ
Cost specified per region
I implemented a third-party shipping app to create:
Bespoke shipping zones
Tiered pricing
Product-specific rules
Reliable and accurate checkout rates
Transitioned the shop to Shopify
Due to shipping complexities and the need to expand beyond Auckland, the shop required advanced functionality that Rocketspark couldn’t support.
I rebuilt the entire shop on Shopify:
Full product setup (hay, treats, accessories)
Collections, tags, metafields, and filtering
Related products, and app integrations
Customised theme sections to align with the Bunny Bach brand
Built their newsletter & CRM system
Set up MailerLite
Designed branded templates
Linked email forms to Shopify
Created welcome automation and tagging
Synced the customer database across both systems
The result: A brand ecosystem that feels warm, educational, and trustworthy, with an e-commerce backend that finally matches how the business operates.
Including:
A clean, user-friendly website for rabbit owners
A fully functional Shopify shop with accurate, automated shipping
A consistent customer journey from website → shop → email list
A newsletter system that grows their audience and supports repeat buyers
Less manual admin and fewer shipping errors
A scalable foundation so Bunny Bach can continue expanding nationwide
This project allowed the Bunny Bach team to focus on caring for their customers and animals, while their digital systems run smoothly behind the scenes.
Website Design & Build Process
A calm, collaborative process designed to bring your vision to life: clearly, strategically, and with zero overwhelm.
1. Discovery meeting
We start with a 45–60 minute call to explore your vision, brand personality, goals, audience, and the style you want your website to express.
This helps to understand:
Your brand story and mission
Tone of voice and messaging
What you want your clients to feel
Functionality you need (bookings, shop, memberships, apps, etc.)
What’s working / not working with your current setup
2. Notes + Project Intake Form
After our meeting, you'll receive:
A summary of everything discussed and a tailored intake form to gather the rest:
Images
Branding files
Existing copy
Logins
Sitemap preferences
Extra features you want
This ensures everything required to start building is at hand.
3. Website Strategy & Structure
Before designing, the foundation is created:
Sitemap / page plan
Navigation layout
User flow
Any automations or integrations required
Recommendations on structure, layout, and content
(Website copy can be written or refined if you’d like.)
4. Design & Build Phase
This is where I bring everything together. Your website is designed based on your brand feel and is clean, calm, intuitive and built for your specific audience.
This includes:
Full page layouts
Mobile optimisation
Forms + automations
SEO basics (titles, descriptions, structure)
Integrations (booking systems, Shopify, MailerLite, etc.)
Apps, plug-ins, or third-party tools
On-brand colours, fonts, imagery, and flow
You'll be kept updated throughout so you always know progress without needing to manage anything.
5. First Draft Presentation
You receive a full walkthrough of your website build via:
A live call or
A recorded walkthrough video
You also receive a document that outlines the build, structure, and notes.
6. Revisions (Up to 2 Iterations)
You can request refinements to:
Layout
Styling
Images
Copy
Features
Navigation or flow
Two rounds of revisions are included to ensure your website feels right.
7. Final Polish & Pre-Launch Testing
Before going live, the following will be completed:
Check all links
Test forms, emails, checkout, shipping, bookings
Review mobile + tablet layouts
Clean up SEO metadata
Ensure page speed optimisation
Confirm integrations are running properly
Your website is refined, stable, and ready.
8. Go Live
Once approved, your website is launched either by schedule or the same-day.
The technical setup will be handled including:
Domain connection
SSL
Final testing
Cache clearing
You don’t need to lift a finger.
9. Handover + Training
You receive:
A personalised training video
Logins and access
Optional SOPs
A mini “How to update your website” guide
You can update your site confidently any time.
10. Optional Ongoing Support
Continued support can be arranged if you'd love someone to:
Make updates
Add new pages
Adjust layouts
Manage automations
Support with SEO, blogs, or marketing
We can set up a plan that works with you and supports you through your growth.