Joanne & The Bunny Bach
Where it started
When Jo came to me, The Bunny Bach didn't have a website or a shop at all. She told me she was at a total standstill before we started working together, and needed something calm, clean, and functional that could actually show what she does: bunny boarding (accommodation for buns, like a cattery), grooming, and genuine rabbit-care knowledge, not just a generic pet shop template.
What I wanted to build for her was a proper ecosystem, somewhere customers could buy tasty treats, sustenance, and entertaining products for their rabbits, purchase easily, and always get charged the right shipping rate, whatever they bought and wherever they were in the country.
Building the foundation
I built the full website on Rocketspark including pages for education, care guides, product information, and the Bunny Bach story woven through properly, a blog, resources, imagery, and navigation that made sense for someone visiting the website for the first time, plus the original shop sitting right inside it. As Joanne put it: 'I had to figure out very little, Tuesday guided us along and did all the hard work.'
Shipping was already a puzzle even then. Hay, treats, and accessories needed different prices depending on where in New Zealand they were going, rural addresses cost more to reach than urban ones, and Rocketspark didn't have a built-in way to handle that properly. So I came up with a workaround: different pricing zones customers could select at checkout. It worked, and it carried Bunny Bach through a couple of good years on Rocketspark, but it relied on customers being honest about where they actually lived to get charged the right rural or urban rate, which was never going to hold up forever as the business grew.
Growing into Shopify
After a couple of years of that workaround holding things together, growth made the cracks show. Joanne wanted to ship nationwide properly, not rely on customers self-selecting a zone and hoping they picked honestly, and Rocketspark didn't have the depth to fix that itself. So I rebuilt the entire shop on Shopify, full product setup across hay, treats, and accessories, collections, tags, filtering, related products, and a theme customised to still feel like her brand rather than a generic Shopify store. Alongside the migration, I brought in a shipping app and built out bespoke shipping zones, tiered pricing, and product-specific rules, so the checkout finally gave a reliable, accurate rate every time, no honesty required. In Jo's words: 'We went with Tuesday's advice and it was a fantastic move. It opened up more doors and has some great functions to make things run much easier.'
Alongside the shop, I built her newsletter and CRM system too, set up MailerLite, designed branded templates, linked the email forms straight to Shopify, built a welcome automation with proper tagging, and synced the customer database across both systems so nothing was sitting in two disconnected places. Jo told me this 'is an excellent way to reach all customers with very little effort,' which is exactly the point. It should run in the background, not sit on her to-do list.
Through the challenges
None of it was simple, and shipping in particular threw up real challenges along the way, but Jo's own words say it better than I could: 'Tuesday remained calm, was very communicative, and always found a way. She prioritised what we wanted and listened to all our concerns.' And later, on how that actually felt to go through: 'I felt supported the entire journey. Tuesday's calmness stood out for me. Nothing was ever too much, or ever fazed her.'
The result
Where things stand now, shipping is far more efficient, the shop runs properly nationwide, and Joanne still comes to me when something new comes up, which I love, because this was never meant to be a one-off build. As she put it: 'I literally couldn't have done it without her. Even now, I still ask her for some help when needed.'
What's there now is a proper ecosystem, warm, educational, and trustworthy, with a customer journey that runs from website to shop to email list without any gaps, and a backend that finally matches how the business actually operates. It also means Jo and her team get to spend their time on what they're actually there for, caring for their customers and their animals, while the systems just run properly behind the scenes.
Asked what she'd want another small business owner to know, Jo didn't hesitate: 'Bliss. She is communicative, understanding, and extremely knowledgeable in this field. What meant the most to us was that she listened to what we wanted and made it all happen.'
Website Design & Build Process
A calm, collaborative process designed to bring your vision to life: clearly, strategically, and with zero overwhelm.
1. Discovery meeting
We start with a 45–60 minute call to explore your vision, brand personality, goals, audience, and the style you want your website to express.
This helps to understand:
Your brand story and mission
Tone of voice and messaging
What you want your clients to feel
Functionality you need (bookings, shop, memberships, apps, etc.)
What’s working / not working with your current setup
2. Notes + Project Intake Form
After our meeting, you'll receive:
A summary of everything discussed and a tailored intake form to gather the rest:
Images
Branding files
Existing copy
Logins
Sitemap preferences
Extra features you want
This ensures everything required to start building is at hand.
3. Website Strategy & Structure
Before designing, the foundation is created:
Sitemap / page plan
Navigation layout
User flow
Any automations or integrations required
Recommendations on structure, layout, and content
(Website copy can be written or refined if you’d like.)
4. Design & Build Phase
This is where I bring everything together. Your website is designed based on your brand feel and is clean, calm, intuitive and built for your specific audience.
This includes:
Full page layouts
Mobile optimisation
Forms + automations
SEO basics (titles, descriptions, structure)
Integrations (booking systems, Shopify, MailerLite, etc.)
Apps, plug-ins, or third-party tools
On-brand colours, fonts, imagery, and flow
You'll be kept updated throughout so you always know progress without needing to manage anything.
5. First Draft Presentation
You receive a full walkthrough of your website build via:
A live call or
A recorded walkthrough video
You also receive a document that outlines the build, structure, and notes.
6. Revisions (Up to 2 Iterations)
You can request refinements to:
Layout
Styling
Images
Copy
Features
Navigation or flow
Two rounds of revisions are included to ensure your website feels right.
7. Final Polish & Pre-Launch Testing
Before going live, the following will be completed:
Check all links
Test forms, emails, checkout, shipping, bookings
Review mobile + tablet layouts
Clean up SEO metadata
Ensure page speed optimisation
Confirm integrations are running properly
Your website is refined, stable, and ready.
8. Go Live
Once approved, your website is launched either by schedule or the same-day.
The technical setup will be handled including:
Domain connection
SSL
Final testing
Cache clearing
You don’t need to lift a finger.
9. Handover + Training
You receive:
A personalised training video
Logins and access
Optional SOPs
A mini “How to update your website” guide
You can update your site confidently any time.
10. Optional Ongoing Support
Continued support can be arranged if you'd love someone to:
Make updates
Add new pages
Adjust layouts
Manage automations
Support with SEO, blogs, or marketing
We can set up a plan that works with you and supports you through your growth.
If you're ready for a new website or a refresh, I'd love to chat with you
Networking associations
A lovely way to connect, support, and collaborate, with other VA's and ladies in business.
Partnering with you
Providing intuitive and strategically grounded support to help elevate and grow your business. Helping you to run your business so you're always loving what you do. Wish you had an extra day in the week? Work with Tuesday and you've got eight.
Based in Auckland, New Zealand, working with clients across NZ, Australia, and the U.K.
That Girl Tuesday
Auckland, New Zealand
021 262 1482
Tuesday@thatgirltuesday.com